Our Approach

Every day, young women face unexpected pregnancies and search the internet for answers. Within the first 24 to 48 hours, many begin making life-altering decisions—often feeling alone, afraid, and unsure where to turn. That’s where StandUpGirl.com meets them.

Our mission of changing hearts and saving lives isn’t unique, but our approach is. We intentionally “reach across the aisle” to connect with women who aren’t pro-life and may never visit a traditional pro-life site. Through compassionate story-sharing and peer connection, we meet them right where they are—with understanding, not judgment.

Rather than leading with arguments or moral appeals, we invite women into a space of real stories, real conversations, and real hope. Our visitors read and share personal experiences about pregnancy, fear, abortion, and courage. Backed by research from the Caring Foundation, this narrative-driven method has proven especially effective for those who are uncertain or struggling with their choices—softening hearts and opening minds to life.

How It Works

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Reaching Women Early:

Our targeted online ads ensure that when a young woman searches for abortion information, she can find StandUpGirl.com within seconds.

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Creating Connection:

On the site, visitors can post questions, join active forums with 11 subcategories, chat in real-time, or message our team privately. These conversations are moderated with care to maintain safety, respect, and encouragement.

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Responding with Compassion:

Every message is answered by a trained team member who listens, provides accurate information, and connects women with local pregnancy centers for ongoing support. We provide 24/7 care and access to registered nurses through call or text at 833-475-5673

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Staying Accessible:

As technology changes, we meet our users wherever they are—through our website, 24/7 text/chat line and vibrant presence on social media platforms including Facebook, Instagram, YouTube, and X.

Each interaction—whether a post, a message, or a late-night chat—is a potential turning point. With more than 10,000 meaningful engagements each month, our compassionate, immediate response has helped change and save countless lives for over two decades. Through this process, we have witnessed that our internet ad strategy has saved and changed hundreds of thousands of lives over the last 25 years!

At StandUpGirl.com, every ad, every story, and every connection is part of a single purpose: to offer Hope, Encouragement, and Life when it’s needed most.